Heeroway's Story
Heeroway Baker’s Secret began with a simple problem: finding pastries that could be enjoyed on a diet without all the sugar.
Too often, sweet treats came with guilt, hidden calories, and the worry of unhealthy side effects.
So we set out to create a better way — a sugar replacement that tastes just like sugar but with zero calories. One that doesn’t just sweeten, but also bakes, browns, and caramelizes beautifully, so every cake, cookie, and dessert comes out perfect.
START LIVING YOUR BEST LIFE TODAY
Heeroway's Values
We strive for a better future
Start enjoying life a little sweeter without the downside—whether it’s your morning coffee, your post-workout smoothie, or a late-night snack binge—without the sugar hangover.
Sweetness without the guilt. Indulgence without the worry. Just the joy of sharing desserts together again.
Join the movement #Live unrestrained
Heeroway isn’t just a sweetener; it’s a movement. It’s about embracing the moments that matter, whether you’re chilling solo or sharing a meal with your favorite people. It’s about ditching the guilt, enjoying life’s pleasures, and knowing you’ve made a smart choice for your body and mind.
We hope that our journey can add a little extra joy to your rituals, and to help you live freely, fully, and sweetly. Because life’s too short to settle for anything less.
What’s next for Heeroway
We started with a simple idea — to let you enjoy everything you love, without the sugar or the guilt.
Baker’s Secret gave bakers their freedom back.
And soon, we’re bringing that same joy beyond the kitchen.
Freedomize — our upcoming line of sugar-free mints, gums, and gummies — is made for every sweet moment in between.
Because freedom shouldn’t end at dessert.
Coming soon.
